If your user persona is consistent, they will seem much more real and be more memorable. Everything from the bio, goals, frustrations and even the influences section reflects this quote. The entire persona can be summed up with the quote in the top right-hand corner: “I want to help my team deliver great user experiences”. Note that this user persona has a crucial element throughout and that is consistency.

Even your MVP should be tailored to the right user personas. Sticking to this rule will not just save you time and money, but also ensure your product is a hit with your users. The time to use this user persona is during the design stage, not in the development stage. Therefore, the time to create a user persona is before the design begins, not after. You don’t want to lose these users by trying to cater to the masses because it’s precisely these users that will generate the most revenue for your product. The worst part is that they might even be your ideal users. User onboarding must be quick, otherwise you risk losing them. You then realize that the time to do the survey was before the design even started.

For the user, it means the added interaction cost of actually filling in the survey and answering the questions, instead of getting straight into what they downloaded the app for: recipes! The survey feature might seem like a great idea at the start, but think about how much more time you would need to design an app that caters to all users, along with the extra time spent in development.

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